这十个步骤让你的 App 顺利过审

Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.

Next Steps

We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

For app design information, check out the following videos: “Best Practices for Great iOS UI Design” and “Designing Intuitive User Experiences,” available on the Apple Developer website.

You may also want to review the iOS Human Interface Guidelines for more information on how to create a great user experience in your app.

If you cannot – or choose not to – revise your app to be in compliance with the App Store Review Guidelines, you may wish to build an HTML5 web app instead. You can distribute web apps directly on your web site; the App Store does not accept or distribute web apps.

HTML5 is the major new version of HTML and enables audio and video to play natively in the browser without requiring proprietary plug-ins. Using HTML5, web apps can look and behave like native iPhone and iPad apps, and using HTML5’s Offline Application Cache, a web app can work even when the device is offline. With web apps, you have flexibility to deliver as much or as little functionality as you desire.

To get started with iPhone or iPad web apps, please review the Safari Client-Side Storage and Offline Applications Programming Guide.

For a description of the HTML elements and attributes you can use in Safari on iPhone, check out Safari HTML Reference: Introduction.

请不要为同一个 App 创建多个套装 ID。如果您的 App 针对特定位置、运动队、大学等存在不同版本，请考虑提交单个 App，并提供 App 内购买以提供差异功能。同时，请避免继续在已有大量类似 App 的类别下进行开发；App Store 上已经有太多模拟放屁、打嗝声音的 App，以及手电筒和性爱经验 App。上传大量相似版本 App 的开发者会遭到 Apple Developer Program 的除名。

您好，针对于贵方提出的 4.3 相关问题，我方目前已修改“地区/售价/分类”，主要目的在于针对不同的人群属性做运营方面的区分，我们希望给予用户不同的产品体验，包括应用程序内的功能侧重点，展现给用户的内容等等；希望贵方能重新审核，及时给予我方 App 通过审核并发布至 App Store。

诚挚的问候！

（这部分主要表述方面侧重在于用户体验，及满足不同用户细化体验等方面）